And now comes the advertising ...
I know not know who it is even noticed, but right now, where the study has not started yet, so I have much time for TV etc.
In advertising, I set you up in the sound and listen to music (PC with TV card and so ^_°). There I watched most of the time display, and then sometimes do not trust my eyes: It seems that the advertising is extended rapidly in recent years. During the afternoon kept the advertising in 5-6 minutes, it counts for evening films almost 8 to 9 minutes (peak until current level of 10.5 minutes).
I remember a project of my elementary school before 8 or 9 years when we had the task to investigate that television and commercials. At that time we had the on media and should investigate how products have been advertised (the good old days). At that time the commercials were almost constant at 4 to 6 minutes .. afternoon and evening.
It should be noted that the duration of the commercials but the evening rise, but then reduced very rapidly to almost 1 minute. Usually this happens late at night. Sure, yes you will also Konumenten keep in line, because otherwise they just fall asleep.
What I find so frightening is how quietly they did. All the time, an advertisement more slowly .. so 20 to 30 seconds. So fast minutes of it. Of course not immediately 10 ads more. But always a more slowly, until the audience get used to it and it is for "normal" stops. Then comes the next one. Wait again, then. And at some point we are then at 10 min commercial breaks.
.. I think at some point they will also break between two commercial breaks (also gennant actual film) cut and reap even more coal.
Then we have television in the U.S., where even the ads have messages. Since that time which also extended the main film of 120 to 140 minutes to 240 minutes.